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Year Inwards Review 2017: Bloggers, Adsense Publishers, Webmasters

By ahlikom
For Bloggers, webmasters as well as AdSense publishers, 2017 brought novel themes, novel advertizing formats as well as novel ways to attention your site appear inward Google search.

Blogger Updates

Blogger surprised a lot of people this yr yesteryear launching create novel modern as well as responsive themes. I used the novel Notable theme to give this weblog a novel look. If you lot desire to plough over ane of them a try, it’s slow to switch.

While Blogger hasn’t made whatsoever announcements nearly what 2018 has inward store, I’m hoping to a greater extent than modernization is inward the works.

2017 Blogger Updates
  • March:Express your unique #bloggerstyle amongst novel Blogger templates themes!


  • June: Update to Blogger Modern Themes: customize sidebar as well as postal service widths
    •  
    Top Blogger Tips

    Google Sites Updates

    In Nov 2016 Google launched a totally rebuilt Google Sites website builder. In 2017 at that topographic point stimulate got been steady improvements.

    You tin flame find all the Google Sites updates on the G Suite Updates blog.

    Google will begin the deprecation of classic Google Sites in the commencement quarter of 2018.

    AdSense as well as Google Advertising Updates

    This yr brought AdSense publishers amend command over ads as well as to a greater extent than advertizing options, content policy updates, as well as changes aimed at improving the sense for website visitors.

    New advertizing formats as well as amend advertizing control

    In Jan the classic AdSense interface was retired. The the novel interface has a clear draw of piece of work organisation human relationship overview on the homepage. But that is simply ane of several improvements this yr that attention Publishers grapple their ads.

    AdSense also introduced a novel “Ad balance” option, which alone shows your site’s best performing ads. The prediction is that at that topographic point should last footling or no drib inward revenue, as well as supply a amend sense to visitors to your site.

    In Feb AdSense expanded category blocking amongst to a greater extent than sub-categories as well as languages, making it easier to block specific types of ads from your sites.

    AdSense also introduced novel advertizing formats. In July AdSense added in-feed as well as in-article Native Ads, which blend amongst your content. Plus at that topographic point are now more mobile advertizing option.

    Content Policy updates

    If you’ve been paying attending to the trials as well as tribulations of YouTube Partners, as well as the so-called “adpocalypse”, you lot likely won’t last surprised that criticisms of Google’s advertizing placement included the entire ad Display Network, non simply YouTube videos.
    The criticism from the press as well as advertisers has been peculiarly potent since the 2016 United States of America election cycle, where it turned out enforcing content policies at the page level, important that if you lot stimulate got ane policy-violating postal service or page, advertizing serving would last disabled to simply that page, rather than your entire website.

    And AdSense has introduced a novel draw of piece of work organisation human relationship Policy center, which makes it easier to discovery information nearly policy enforcement actions against your monetized websites.

    Improving the visitor sense amongst fewer ads

    Google wants users to stimulate got a goodness sense on the web, as well as to that terminate supports Better Ad Standards.which agency fewer as well as less intrusive ads.

    That may audio contradictory for a society inward the advertising business, but AdSense has suggested that fewer ads could Pb to longer site visits as well as to a greater extent than visitor engagement, leading to higher advertizing revenue. That’s business office of the thought behind the novel “Ad balance” option.

    And they aren’t simply speculating. H5N1 small-scale grouping of AdSense Publishers has been invited to the User First beta program, which is testing whether Publishers tin flame earn to a greater extent than amongst fewer, to a greater extent than effective ads.

    Google is baking back upwardly of “Better Ads Standards” into Chrome, which volition halt displaying ads on sites that don’t come across those character guidelines, fifty-fifty if the site uses AdSense ads. Fortunately you lot tin flame cheque your site’s compliance inward Google Search Console, to acquire it into shape earlier the changes are implemented inward early on 2018.

    At the same time, Google is testing ad-free monetization options, which every bit Funding Choices, which lets site visitors pay for an ad-free experience.

    I can’t imagine anyone would last disappointed seeing fewer ads, but it’s all the same non clear how willing people are to pay for content, fifty-fifty a small-scale amount.

    Into 2018

    I human face we’ll consider the same trends into the side yesteryear side year.
    • Expansion as well as clarification of the prohibited content policies
    • A force towards fewer, but “better” ads
    • Improved mobile advertizing formats.
    2017 AdSense as well as Google Advertising Updates
    Top AdSense Tips
    • How to monetize your Blogger weblog amongst AdSense ads (blog post)
    • How to enable monetization on your YouTube channel (blog post)

    Google Webmaster Updates

    Google wants people to last able to discovery your high character site inward the search results. To that terminate they supply a issue of tools, similar Google Analytics as well as Google Search Console, to attention you lot perish on your site healthy, as well as amend sympathise how people are finding your site as well as what content they engage with.

    If you lot run your ain website, rather than maintaining a relatively uncomplicated Blogger blog, Google Webmasters is a treasure trove of information. I strongly at to the lowest degree next them on Twitter or Google+. And, at the least, read the latest version of Google’s SEO Starter Guide.

    2017 updates for webmasters:
    What’s coming inward 2018
    • There is a novel version of Google Search Console inward development. There was a sneak peak at or as well as hence novel features inward August, but it appears to all the same last inward beta.
    • Google is shifting to mobile-first indexing.
    • And I’m no practiced on search engine optimization, but I’m certain Google volition create a issue of algorithm updates, big as well as small.
    2017 Google Webmaster Updates

    More 2017 Updates


    Image: Background photograph yesteryear me, all rights reserved

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