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2016 Inward Review: Adsense - Updated Concern Human Relationship Interface, Improve Communication, Novel Refer Types

By ahlikom

AdSense had or thence solid updates inwards 2016. The AdSense concern human relationship interface got a makeover as well as at that topographic point were novel advertizing formats. And at that topographic point was much amend communication, alongside the destination of "becoming to a greater extent than transparent as well as accessible to the online marketing community."

My exceed AdSense updates for 2016:

Fake News supported past times AdSense

One of the big stories of 2016 was the proliferation of mistaken intelligence sites. These are sites that be exclusively for the advertizing revenue - the "news" they issue is made upwards as well as optimized for clicks. They got a boost when credulous people  - including politicians - shared the articles equally if they were real.  It was neat for the enterprising Macedonian teenagers (and others) who created the sites, non thence neat for political discourse.

In response, AdSense policy was updated to prohibit mistaken intelligence sites (and Facebook banned mistaken intelligence sites from using its advertising network too).

Ad Blockers

2016 was also the twelvemonth that advertising platforms fought dorsum against advertizing blockers. AdSense has pretty much stayed out of the fray, but inwards August at that topographic point was an amusing few weeks where   Adblock Plus had establish a means to shell Facebook's adblocker-blocker. Facebook thence rolled out code to Google chop-chop refuted. And thence Adblock clarified they were never selling ads, they simply desire publishers to use ads from i of their "Acceptable Ads" providers (which doesn't include AdSense). This doesn't appear similar a win for publishers to me.

AdSense's take is that advertizing blockers are indeed a concern, as well as they desire to operate inside the manufacture to develop standards "that let sites as well as publishers to non stimulate got their ads blocked" piece "investing inwards amend ads experiences"

The state of war volition probable rage on through 2017 as well as beyond.

Meanwhile, I'm hoping for or thence variety of resolution that allows Publishers similar me to display ads without annoying my site's visitors to the indicate where they experience similar all ads demand block.

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Read on for to a greater extent than details virtually AdSense updates inwards 2016 as well as my favorite AdSense tips. 

Getting answers to your AdSense questions


AdSense has been trying to amend communicate alongside Publishers, alongside tips, updates as well as direct answering user questions. Here's how you lot tin larn to a greater extent than virtually AdSense as well as acquire your questions answered:

Official updates, announcements as well as tips:
#AskAdSense Office Hours

Every Th morning time at 9:30 AM (Pacific time) AdSense back upwards has been answering questions posted on Google+ as well as Twitter alongside the #AskAdSense hashtag. They are off for the holidays, as well as it's possible the fourth dimension may change, thence confirm earlier posting your interrogation side past times side Thursday!

#AskTheAdSenseGuy

John Brown, caput of Publisher Policy Communications, has been writing an #AskTheAdSenseGuy column for Search Engine Journal. Read all his articles.

You tin tweet your questions to @sejournal alongside the #AskTheAdSenseGuy hashtag, or fill out this form.

2016 AdSense Updates

This year's AdSense updates.

Account updates
New as well as updated advertizing formats
Invalid activeness as well as policy issues
Set upwards your ads
Updated March 2019 to take away Google+ links